Lawyer Web Sites & the Web - Search Engine Promotion: Spread overseas!
By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited all rights reserved.
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There is a reason it is called the World Wide Net, so it makes sense to focus not only on U.S. search engines but all around the world.
The main reason to get your real estate website listed on the foreign websites is:
Good foreign search engine rankings will generate new clients!
If you are located in a major metropolitan area this could be very useful to your firm. Our top foreign search engine rankings have produced business such as, potential new immigrants, foreign nationals considering immigration, and a foreign couple whose son got arrested in San Diego and they needed to contact a local San Diego attorney to help.
Why heed my advice? Well, let’s add some real world credibility to back-up my advice. So how does our own main legal website rank on foreign search engines? We have many number one page placements. Below are just a few of our PAGE ONE foreign search engine rankings for the very competitive phrase Orange county attorneys on our Los Angeles-Orange County legal website site;
AOL-UK - Sympatico (Canada – MSN-UK – MSN-France – MSN Germany
Google Mexico - Google UK - Google Germany - Google Japan
A good starting point is to check if your website is listed on the top foreign search engines by using the hyper-links above. Top rankings on the major US search engines may very well be the best way to rank high in the foreign search engines.
It is recommended that you get a comprehensive report on your current page one through page three search standings, so that you will have a starting point to see if your efforts are effective. Check out this example of a detailed report here:
Running a report for your local competitor will not only enhance your reports usefulness but it will set a standard and goals to set for your site's success.
The second important report you should run is a link popularity report. Good quality incoming links are vital to top search engine ranking. Here again it is imperative to run this report against your local competitors. An example of such a detailed report can be viewed at:
Investing in improving your law firm’s search engines standings could become the most cost effective career investment you make.
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