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Legal Website’s: Search Engine Placement Tips

By Bob Schwartz, CRS, GRI ©2007 Promotions Unlimited  All rights reserved.

This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited.  

Achieving top placement in the search engines takes good design, intuitive navigation, proper key word density, correct Meta tags and informative content. Law firm sites are lacking one consequential element...Quality incoming links!

Google, the acknowledged leading search engine, isn't looking so much at word density with its ranking algorithm, as at what other sites are linking to your firm’s site.  Google relies primarily on link popularity for ranking pages. They assign a PageRank to each site they index with 10 being the highest. The vast majority of quality sites rank at least four or above. Google isn't breaking away from words-on-the-page -- it never started there.

Webmasters often link to pages that other people find are valuable resources, logically these pages are ranked much higher than those pages that are of low quality. Essentially all Webmasters these days are aware of the benefits that quality incoming links have on building traffic.

This change poses a problem for new sites to reach the top and at the same time favors those large, high traffic sites. For help in getting quality links, there is software that does it all automatically. Click here to find out more.

To have high standings within the search engines, it takes time and effort. Do not be fooled by the link swapping plans that are out there. These services purpose that they can immediately boost your link popularity by placing machine-generated link pages on your site. The truth is, numbers aren't as important as context and relevancy. You can place 1,000 non-themed links on your site but this can in most cases lower a site's search engine placement. It is a much better idea to have lesser links as long as they are similar in content and topics like yours.

This is what Google says about these programs: “Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines. At least, not in a way you would likely consider to be positive”. Even though these programs may have been effective in the past, you can see now that many search engines regard them as spam and often ban sites that they find participating in these programs. I strongly advise you no to get involved, no matter the desperation. 

The top criteria in selecting a quality linking partner is to simply determine if their site is ranking within the top three pages of search engine returned results for a popular legal key word phrase. If your practice is mainly within a certain geographic area, this should also be considered.  For example, lets assume your main practice area is auto accident, and your firm is located in San Diego. A good key word phrase to check on Google would be: San Diego auto accident lawyer or San Diego accident lawyer.   Those would be top on my list.  Also, more generic phrases like San Diego attorneys, San Diego law, etc. are okay.  See who is on page one (exclude the sponsored sites as they usually are only temporary) and contact them via email to see if they would be interested in a link exchange. Unless your site is ranking well for a similar key word phrase, a top ranked site would most likely not be to enthused to accommodate your request.  However, it is certainly worth a try!  Alternatively, to start your linking campaign, I’d say consider any other sites on Google ranking within the first five pages of results. Also, valuable are any links from other legal related sites. Naturally, start within your own geographic city area, expand to the regional area, state and country.

As a free service exclusively for the legal community, our dozen top rated legal directories have just implemented a free reciprocal award linking program. There is no obligation to join our directories and if your site qualifies, our top rankings will create a valuable linkback for your firm. To check out the program, just click here, or send me an email.

Your site will soon benefit from all that the Internet offers with an appropriate linking program. Again, quality incoming links are the key to improved rankings which in turn lead to increased business.

If  your legal practice is located in California, Texas or Las Vegas, you can expand your business even more by trying a free basic trial listing in our legal directories!  For more information, just CLICK HERE.

Copyright 2007 Promotions Unlimited. All rights reserved.


Bob Schwartz, is the founder of Promotions Unlimited http://www.websitetrafficbuilders.com an Internet legal directory (CA, TX & Las Vegas ) publisher and search engine placement technology analyst.  You can contact Bob via e-mail at  bob@websitetrafficbuilders.com or visit his San Diego legal directory at: www.sandiegolawyerforyou.com


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